LEANDRO CANO WINTER ‘23
This collection features a more commercial line, offering diverse silhouettes and exquisite fabrics, while maintaining devotion to local craftsmanship with contemporary nods.
Drawing inspiration from medieval references, it showcases a harmonious blend of traditional artisanal techniques and modern sensibilities.
Additionally, for the first time, a refreshed brand image is revealed, accompanied by the introduction of menswear and a return to the brand's roots in Jaén.
Unveiling 'HISPANIA, The Coast of the Rabbits': A Fusion of History, Culture, and Fashion Excellence
Throughout the collection, an array of meticulously selected fabrics is showcased, ranging from the timeless elegance of hand-woven wool to the delicate fluidity of satin and the rugged durability of denim. The color palette reflects a harmonious blend of bold and earthy tones, with hues of red, Klein blue, mustard yellow, and camel dominating the scene. Each hue is carefully chosen to evoke a sense of depth and emotion, adding richness to the overall visual narrative.
Blending Craftsmanship with Contemporary Style
What truly sets this collection apart is its embrace of diverse silhouettes, catering to both feminine and masculine aesthetics. Classic tailoring is juxtaposed with relaxed and effortlessly chic pieces, such as jumpsuits and tracksuits, offering a dynamic range of options for the modern wardrobe. Furthermore, the incorporation for the first time of menswear categories, adds a layer of versatility, ensuring that the collection resonates with a broad spectrum of individuals.
Amidst the excitement surrounding the showcase, the brand hints at an air of mystery by withholding certain elements of the collection, creating an air of anticipation and surprise.
This deliberate decision not only adds an element of intrigue to the presentation but also underscores the brand's commitment to innovation and creativity.
As the collection takes center stage, there is an undeniable sense of pride and excitement emanating. Rooted in a deep connection to the community, there is a palpable eagerness to share this milestone achievement with the local audience. It is this sense of inclusivity and celebration of heritage that truly defines the essence of the brand.
Process pictures
CAMPAIGN
For the photo session, a Medieval Castle was chosen as the setting. Drawing inspiration from both castles and the Middle Ages, envisioning a personalized interpretation of that era. Including a serie of characters to inhabit this imagined medieval world, considering how they would dress. The photos capture popular scenes, adding an interesting and amusing element as the characters in the photographs explore various spaces within the castle. Throughout the shoot, scenes are infused with excitement and intrigue, incorporating elements such as horses, red balls, and drones, adding a touch of fun and interest to the everyday settings within the castle.
• Actively design, sketch and participate in developing the collection, collaborations and seasonal projects.
• Work on mock-ups, samples, drapes and swatches as needed.
• Assist with Illustrator sketches, digital mock-ups and tech packs.
• Collaborate in choosing appropriate fabrics, yarns and materials for each piece.
• Sourcing professionals and sample material to develop garment construction.
• Attend fittings and assist with fit notes.
• Work on the casting and show preparations.
• Organize ecommerce and editorial photography for each collection